Our aim is to create value. To design things and experiences that have meaning and are valued by their owners. We create new intellectual property. We take old designs and develop them to suit new purposes and so they speak to a new generation.
We seek to generate income for our customers and ourselves. Many of our clients are charities and we work for their fundraising or enterprise divisions. Many of our
Vicki Thomas Associates is a network with the London office at its hub. Vicki generates and manages most of the projects. The Associates act as account handlers and lead
By local that usually means the UK but we have Associates and collaborators in the US, Europe
work we undertake.
We do not have all the answers to the challenges we meet, yet we are curious and enjoy finding original solutions.
We create value through our design work and we license rather than sell our intellectual property outright. We represent design archives and license that
We design new brands from scratch and develop established brands. We create characters and extend brands so that they can find new markets.
Participant research continues so that we can understand what is valued. We monitor trends and undertake user and market research on behalf of our team and clients.
Vicki is a research-led design professional with a keen interest cross-cultural and social processes such as play and gift exchange on the design process.
After writing an extended essay “A Sociology of Fashion and Design” at the London School of Economics, Vicki Thomas went on to study for her Masters at the Royal College of Art and Victoria & Albert Museum. Her dissertation focused on the commercialization of Marcel Mauss’s Gift Exchange process. This then led her to found a specialist gift design consultancy practice, Vicki Thomas Associates. She is also an alumnus of the Toy Design & Making Course at the London College of Furniture.
The consultancy celebrated 30 years in business in 2015, working with as an inter-disciplinary team supporting a wide range of enterprises. Participant research has continued, looking particularly at the relationships between social processes and creative design practice. Her research on toys continues through her design teaching on product and interiors courses at The University of Northampton. Currently, she is working with the University’s Design Research Group exploring issues about making in the digital era, as well as, continuing to develop an understanding of the creative benefits of play – in theory and in practice.