Creating pictures that communicate a story are important. The customer knows when they have the right image on a card to communicate want they want to express. We have illustrated ranges of greeting cards for publishers and charities.
Illustration skills are also very important in children’s publications. We illustrated and authored children’s picture books. We have also provided images for educational publications and guide books. Illustration have also been used on toys, kits and puzzles. We have inquiries to use Associates images for children’s spaces such as murals and wallpaper.
Packaging and branding briefs often need drawing skills too. We have used illustration on a wide range of packaging food, toiletries helping to enhance the quality and provenance of the contents. We are working on images of buildings and historical locations for souvenir ranges.
We undertake specific commissions, often based on a particular style of work. You can get an initial idea of the work by following links on our Associates page. The work is usually licensed for flat fee or on a royalty basis.
We also work speculatively, creating outlines for say picture books. We write a story outline and produce sample covers and spreads before approaching publishers.
Publication like books usually have a contract and allow for advances and royalties.
Listening, thinking, discussing examples, undertanding the user and the market are all aspect of the briefing process. Once the brief is agreed then…
Visual or sample
A visual or set of initial drawings is produced. The number and quality will depend on the budget but also on the the relationship and expertise of the illustrator and the customer.
Then the client has an opportunity to view and discuss the drawings and possibly test the concepts out with users. One charity pins up Christmas card visuals in their canteen and lets staff vote!
Artwork and delivery
All the feedback is passed to the illustrator who amends and completes the artwork. Stage payments are expected at the visual stage, completion of the artwork.